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Why Loudness Doesn't Matter

Nov 18, 2016

For as long as this company has been around, I’ve been harping on about the loudness wars, why peak meters suck and the benefits of loudness meters. And now I’m hear to say that loudness doesn’t matter. Wait, what?

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K-System Metering 101

Oct 14, 2016

The K-System is a metering and monitoring system invented by grammy award-winning mastering engineer, Bob Katz, in an attempt to curb the loudness war. It helps you answer the age-old question: “How loud should my mix / master be?” But is the K-System still relevant with the advent of standardized loudness meters? I think so. Let’s review the K-System to see what nuggets of wisdom we can find…

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Tidal Adds Loudness Normalization

Oct 7, 2016

Tidal, the Jay Z owned subscription music streaming service has added support for loudness normalization in the latest release of their iOS and Android apps. It joins Apple Music Radio, Spotify and YouTube in doing so. But Tidal has gone a step further, using the ITU-R BS.1770-4 loudness standard for measuring loudness.

I reached out to Tidal to get some details about how their normalization works…

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Ditch the Peak Meter

Sep 30, 2016

Peak meters suck, plain and simple. Do yourself a favour and stop using them. They don’t correlate well with perceived loudness and most don’t even detect peak levels reliably! Loudness meters and true-peak meters solve these problems…

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Loudness Units 101

Sep 25, 2016

Nowadays, loudness management is everywhere: TV, iTunes, YouTube, Spotify, etc. If your music is too loud, it will be turned down. This creates a more consistent and enjoyable experience for the listener, but to ensure that your music sounds its best wherever it’s played, it helps to have a solid understanding of loudness levels.

Luckily, it’s not that difficult! Let’s dive in…

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