I was reading a Facebook post today by a mastering engineer who was asking for advice about how to increase the loudness levels of his master. His original master had reasonable levels, but his client said, “Make it louder.” Now, the artist didn’t necessarily want it louder, but felt pressured to make it louder to appease the publisher. The engineer was likely going to have to apply aggressive compression and let his true peak levels exceed 0 dB to reach the levels he was targeting. Sigh.