Loudness Penalty Plugin $49
Will your music be turned down by online streaming services?
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Online streaming services turn down loud music to ensure a more consistent listening experience. The Loudness Penalty plugin tells you how much your music will be turned down by YouTube, Spotify, TIDAL, Pandora and Apple's Sound Check. Now you can have immediate access to this information right in your DAW. Spot the moments that trigger the biggest penalty, and tweak your settings to avoid them, while retaining impactful, punchy playback.
We deliberately chose the name "Loudness Penalty" to be a little provocative, but it is accurate. The louder your music is, the more it will be turned down by online streaming services, to avoid "blasting" listeners with unexpected changes in loudness. You may think that your music sounds fine, even when it has been turned down, but with Loudness Penalty you can be sure. Preview your music live, and test whether you want to take advantage of the opportunity for more dynamics.
Have you ever been told to upload your music at -14 LUFS, or some other estimated value? Don't - it doesn't work! Not all the streaming services currently use LUFS to make their loudness decisions, and while LUFS estimates can tell you the overall reference loudness for a particular service, individual songs can be quieter by as much as 3 dB, in our experience. Loudness Penalty gives you far more accurate feedback, typically within half a dB of the real-world values. No more guessing, no more trial and error. With Loudness Penalty, you can optimize and upload your music knowing it will stand head and shoulders against the competition.
Finally a way to make sure my mixes will rock listening off the Internet! Loudness Penalty lets me know right now what my mix will sound like later on when I listen to them on streaming sites like YouTube, Spotify and TIDAL. This is a super cool plugin!" Lij Shaw (Toy Box Studio)
Finally something new and useful in the plugin market! I didn't know I needed this, but it's the most useful plugin of 2019 yet." Wytse Gerichhausen (White Sea Studio)
The Loudness Penalty website has been a fantastic aid for quickly displaying why I master the way I do. It's great to have this as a plugin now. I've been using Perception and Dynameter on nearly everything I work on, I can see Loudness Penalty being added to my template." Mike Hillier (Metropolis Mastering)