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Customer Story: David McKenna, UCLA

Jun 4, 2018

Meet David McKenna, Post Production and Scoring Stage Manager at UCLA’s School of Theatre, Film and Television.

We had the pleasure of talking to David about how he got started in the music industry, what led him to teach at UCLA and how loudness and dynamics in music have changed over the years.



Introducing: Loudness Penalty

May 18, 2018

Streaming services turn down loud songs. But they all do it in slightly different ways, which makes it difficult to know how your music will sound once uploaded.

Until now…


Spotify Lowers Normalization Level

Jul 19, 2017

Spotify has lowered its normalization level from -11 LUFS to -14 LUFS, matching Tidal and bringing it closer to iTunes (-16 LUFS). The new level provides increased headroom for dynamics, meaning that dynamic music will play back just as loud as more compressed music. In other words, quit hyper-compressing your music!


CALM Loud Commercials with ATSC A/85

Jul 11, 2017

We’ve all been there, sitting on the couch, watching TV late at night, when all of a sudden… the loudest commercial ever made interrupts to sell us “Bam! Bam! Easy-Off Bam! Spray it on and look at that shine!” You nearly fall off the couch, jumping for the remote to turn it down. The dog starts barking. The telephone rings - it’s the neighbours. Ugh…


Crest Factor, PSR and PLR

May 18, 2017

If you’ve ever wondered what crest factor, PSR and PLR mean and what they’re used for, this article is for you. We’ll see how crest factor and PSR are related, how they can be used to measure dynamics and what levels to shoot for.